Unleash Your Potential
One Limit at a Time...

Whether you're overweight, overwhelmed or under-healthy, you've come to the right place.

We’re a team of researchers and coaches led by Nick Ritchey with the sole purpose of helping you find the keys to unlocking your potential.

We can help you:

  • Look amazing (lose fat, gain muscle)
  • Feel fantastic (physically and mentally)
  • Kick ass at life (better relationships, systems and opportunities)

To start looking, feeling and performing better as soon as possible, join our waiting list:

NOTE: To give you the best coaching experience possible, we keep a strict limit on our membership size.To receive information about our coaching programs and an invitation to join the next time we’re accepting new members, join the waiting list above.

About Nick Ritchey

I’m Nick Ritchey, a personal performance coach with degrees in:

  • Applied Positive Psychology (M.Sci MAPP @ UPENN)
  • Mathematics (B.Sci Math @ UMN)
Nick Ritchey

Whatever your #1 limiter is — I’ll help you find it, remove it and take your life to the next level.

I help our members gain the clarity, focus and power needed to slay their limits, unleash their potential, and achieve their dreams.

My clients have:

  • Lost up to 90lbs
  • Increased their strength up to 3x
  • Traveled the world, achieved their dreams (like becoming a dive master) and more

My connections have:

  • World records in various domains (strength, physique, psychology)
  • Books and businesses based on boosting human performance

"Don't ask yourself what the world needs.
Ask yourself what makes you come alive and then go do that.
Because what the world needs is people who have come alive."
-Howard Thurman

Strength, Health and Happiness

My life is dedicated to “coming alive.”

The mission: recruit and unleash as many Limit Slayers as possible. Because the world NEEDS more people who have come alive.

Here’s the short list of my personal positive transformations:

  • Finding the love of my life
  • Losing 80lbs (after a decade of failure)
  • Competitive Powerlfting (with a world champion)
  • Exploring different environments (20+ countries)
  • Starting university early (skipping 3 grades)

The 5 Keys to Unlocking Your Potential

“The best time to start was 10 years ago. The 2nd best time to start is now.”

Here’s how you can start living your dreams – today!

1. Identify & Remove the Bottleneck

Trying to lose weight through exercise is like trying to sing underwater.

If diet is the #1 thing keeping your overweight, you can train till you puke and still be overweight because it’s not addressing the root of the problem.

Lose some weight from training, but gain it all back as soon as life gets busy?

Then diet is STILL limiting your success.

Exercise did NOTHING for me. It barely made a dent in my weight, and I didn’t look any better. But when I improved my diet…

Everything changed.

What had ZERO impact in the past started helping me look and feel better than ever.

Stop trying to sing underwater.

Make it easier to succeed and harder to fail by identifying & removing your #1 bottleneck.

Adam Moessinger Teacher, USA

The biggest surprise for me has been that I can still eat until I am full everyday while still losing weight.

2. Start Doing the Right Things

In the 6th grade I had a friend I looked up to. He was smarter than me. He always did the most amazing science fair projects. And everybody liked him.

BUT, he didn’t do his homework – or study for exams.

That same year, I learned that if I just passed the final exams early, I could skip a grade.

One less year of classes.
One less year of projects.
One less year of homework…

So I took a month to cram a year’s worth of knowledge into my head, passed the exams, and joined the 7th graders for the 2nd trimester.

I gained a year of life while he lost two (failing the 6th grade).

I wasn’t smarter.
I didn’t work harder (his science projects were legendary).
I wasn’t better looking or more likable.

None of the ordinary excuses hold up.

The only difference is that I was doing the right things while he was only doing the things he liked…

Read that again. It’s important.

Dieters are NOTORIOUS for working too damn hard on the wrong damn things.

You can pop pills, weight train, do pilates, spin classes, diet boxing, never eat chocolate again, detox, pray, etc…

And STILL not lose weight.

After removing your bottlenecks, the next step is to get busy… doing the right things!

Otherwise, you’re just working hard to go nowhere fast.

Eric Dorion Master Diver, Canada

I continued losing weight.

I am now down to 214 lbs and wearing 34 size jeans (down from 42 in the beginning). I definitely feel more energetic.

3. Stop Overcomplicating Things

"Everything should be made as simple as possible, but not simpler."

We all have a tendency to overcomplicate things. Even if you’re successful, you can be MORE successful if you start simplifying what already works.

You’re so used to friction that, when you remove a bottleneck and start focusing on something new, you overcomplicate things to feel “normal.”

After discovering my bottleneck, it only took 1 year to lose 80lbs.

That was the easy part.

I spent the next 10 years refining HOW I keep the weight off. I was doing all kinds of things to stay lean that didn’t matter. They wasted time, money & effort. I spent most of my time majoring in the minors – stressing out about the unimportant.

Today, success is easy & automatic. I RARELY rely on willpower. I exert 1% of the effort it used to take to stay lean.

Despite doing less and less, I keep looking better and better.

Resist the pull to overcomplicate things.

Steve MacDonald Teacher, Canada

I've always enjoyed an active lifestyle...

And Nick's program helped me remember that the gym can be part of that without being a monotonous chore. I genuinely enjoy the program, and have seen very positive results.

4. Get Help

You can stumble along wasting time and effort trying to figure everything out on your own — or —  you can get better results, faster, by hiring a coach.

I’m a coach AND a student. I hire coaches to help me.


Because your friends and family are too busy being “nice” to be honest and helpful.

A good coach brings a fresh set of eyes, experiences and expertise to your problems. They don’t just see your blind spots. They tell AND help you fix them.

Ben Fallon Assistant Professor, Australia

Why did you choose Nick as a coach?

I choose Nick because I knew him first as a friend/coworker.

As I continued to talk to him casually about diet and exercise, I realised that he had a very vast knowledge of both these topics. Also, one of the most important things for me was the fact that Nick doesn't just rely on hearsay about proven methods for weight loss and muscle building. He is constantly reading peer-reviewed scientific articles on a range of topics, including biochemistry, nutrition, exercise, and psychology.

5. Get Started

If you’d like me to help you identify, clarify and complete the one thing that’s going to make the greatest positive impact on your life…

Join the waiting list below.